‘Grown by and for social professionals’

Sprout Social set out create a digital community—The Arboretum—devoted to cultivating connection and growing the careers of social professionals, no matter where they are.

I was inspired to name the space after Sprout’s IRL gathering space—The Arboretum (The Arb for short). This bridged the heart of Sprout Social with its customer experience. The web copy was inspired by themes of growth and cultivation, which you may notice is on-brand for Sprout.

Project
The Arboretum

Year
2022

Key Stats

  • Grown to over 18,000+ members since launch

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Find Your People - Launch Promo Script

You don't need to hear you're 'not alone' anymore.
You just want to find your people.

People to try and fail safely with.
People to talk it out with instead of type it out.
People who’ll amplify your voice and celebrate your wins.

You need a place with the spirit of work, 
without the pressure of work.

The Sprout Community is made by and for social professionals
on the same journey you are.
Who share your goals, your interests, 
your complicated relationship with the word viral…

This is where everyone sees social differently.

Your community exists, 
we’re just helping you find each other.
And giving you an opportunity to grow together.

Find your place,
find your people,
find your path forward.