‘Watch it happening. Only on TikTok'
The takeaway from TikTok’s NewFronts 2025 was MOMENTS. A moment on TikTok can snowball into unimaginable experiences and opportunities. It’s the ‘only on TikTok’ effect. We encased that magic in our event wrapper: “spill the tea”. And viola!
I worked alongside marketing leaders and external agency partners to lead copy across everything from event invites, to show script, to cocktail napkins. This included writing for host, Hasan Minhaj.
Project
NewFronts
Year
2025
Key Stats
335 attendees
103 client meetings post-event
63 total press hits, with 19 Tier 1 stories, including:
The New York Times, Wall Street Journal, AdAge & AdweekFeatured partnerships with LiveNation & NerdWallet
Key Achievement
Script quoted in NYT <3
