‘Discover your differentiator’
As the trends from Sprout Social’s annual Index Report paint a picture of social professionals standing out from the crowd to get ahead, we focused our message on getting creative to stand out.
The Index Report is used by social media professionals and publications globally (like Wall Street Journal) to analyze and forecast social business trends.
To promote its launch, I collaborated with a creative team to concept and script a stop motion ad, (created by hand, in-house).
Project
The Index Report
Year
2021
‘Social media is a limitless playing field’
The Sprout Social Index is an annual trend report that surveys thousands of marketers and consumers across the US and UK to forecast industry behavior for the year ahead.
The big themes of the data were futurology and developments in VR/AR. We packaged the findings in a concept we called Retrofuturist, embracing how the past informs the future.
A team of marketers, web developers, designers and writers come together to bring this campaign to life every year. In 2022, I led the promotional concept for the report and the messaging for a microsite experience supporting the downloadable PDF.
Project
The Index Report
Year
2022
“Social isn’t only fueling tech innovation, it’s fueling nostalgia and accelerating trend cycles. Y2k interfaces and not-so-distant social eras are already rediscovered aesthetics for a new generation. It’s where you’re at. where you’re going and what’s next.”
- Excerpt from concept manifesto