‘Search is different here’

Discovery is different on TikTok. Anywhere else, a search gives you answers. But here, every touch point manifests new explorations, opportunities, real connected human journeys. Small curiosities turn into big worlds in an instant.

On TikTok, it’s never just a search.

Follow the curious journey of search as we weave through five user stories, showcasing the instant connectedness of TikTok’s portal-like search capabilities, and how it serves the niche needs of people’s everyday lives.
For this campaign video, I story-outlined, scripted, and wrote our tagline.