‘Discovery breaks free’

TikTok created a not-so-typical gallery experience on the Croisette. The infinite scroll became an infinite canvas as discovery broke free from your feeds and your algorithm came to life.

This was an all-hands on deck creative team process. Over months, we conceptualized and executed interactive activations centered around discovery on TikTok.

I wrote end-to-end copy for web, email invites, event environmental, swag, and videos.