‘Discovery breaks free’

From infinite scroll to infinite canvas, TikTok created a not-so-typical gallery experience on the Croisette. This is where discovery breaks free and your algorithm comes to life, allowing your ideas of niche, community, and creativity to play together in one event.

This was an all-hands on deck creative team process. Over months, we conceptualized and executed interactive activations centered around discovery on TikTok.

I wrote end-to-end copy for web, email invites, event environmental, swag, and videos.